DETROIT — Buick is giving the Encore GX subcompact crossover an exterior facelift inspired by the brand’s Wildcat electric vehicle concept and updating the interior with new technology.
The Encore GX, to be revealed Thursday at the Canadian International AutoShow in Toronto, is the first Buick to include its new Virtual Cockpit System and the first in North America to sport the brand’s updated tri-shield logo. The refreshed GX also will offer a top-end Avenir trim for the first time.
Production is scheduled to begin in March, and the vehicle will go on sale this spring. Buick lowered the starting price by $300 to $26,895, including shipping. The Avenir trim starts at $33,195.
“Styling here speaks for itself. It’s modern. It has a lot of sculptural beauty, and it’s going to resonate, I feel, really well with the younger customer especially,” said Steve McCabe, advanced design manager for Buick.
“It encompasses an all-new look for Buick,” McCabe added. “It’s a new face and it’s, frankly, a fresh start. It’s all inspired by optimism in our move forward to EVs and that sort of optimism that’s running through design right now.”