BMW this month said it sold 15,584 EVs in the U.S. in 2022, which represented 4.7 percent of its total U.S. sales.

BMW National Dealer Forum Chairman David Sloane described the meeting’s tone as positive.

“EVs are growing,” said Sloane, president of Sloane Automotive Group in suburban Philadelphia. “It’ll be interesting if the demand is there for EVs. But the i4 is priced well. The i7 has been received well.”

Sloane added that the i4 eDrive35 will be the entry point for the i4 nameplate.

Bugbee said there are markets for BMW’s EVs throughout the U.S.

“This is not just an East Coast, West Coast phenomenon,” Bugbee said. “This is something that’s here to stay across the entire market. That’s our mentality. We want all 350 dealers to be focused on that.”